TY  - BOOK
AU  - Boone,Louis E
AU  - Kurtz,David L
TI  - Contemporary marketing
SN  - 0030540186
AV  - HF 5415 B66C 1992
PY  - 1992///
CY  - New York
PB  - The Dryden Press
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -