TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing: how to create, win, and dominate markets 
SN  - 0684850338
AV  - HF5415.13 K67K 1999
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references (p. 229-233) and indexes
UR  - http://www.loc.gov/catdir/description/simon031/98043626.html
UR  - http://lcweb.loc.gov/catdir/toc/98-43626.html
ER  -