TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James
TI  - Marketing for hospitality and tourism
SN  - 0131200577
AV  - TX 911.3.M3 K67M
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - TOURISM
N1  - Includes index; Introduction : marketing for hospitality and tourism; Service characteristics of hospitality and tourism marketing; The role of marketing in strategic planning
ER  -