TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Steven M.
AU  - Kopec,Frank J.
TI  - Essentials of media planning: a marketing viewpoint 
SN  - 0844235237 :
AV  - HF 5826.5 B37E 1993
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - ADVERTISING MEDIA PLANNING
KW  - MARKETING
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/mh024/92013907.html
UR  - http://www.loc.gov/catdir/toc/mh023/92013907.html
ER  -