TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry, ( Jerry Corrie )
TI  - Consumer behavior and marketing strategy
SN  - 0256261903 (alk. paper)
AV  - HF 5415.3 P37C 1999
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
N1  - Includes glossry and index; A perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
UR  - http://www.loc.gov/catdir/description/mh023/98016996.html
UR  - http://www.loc.gov/catdir/toc/mh022/98016996.html
ER  -