TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 0324113803
AV  - HF 5821 O38A 2003
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
N1  - Includes bibliographical references and index; The process : advertising in business and society; Planning : analyzing the advertising environment; Preparing the message
ER  -