TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 0131202065
AV  - HF 5823 W44A 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
N1  - Includes appendix glossary and index; Part I Advertising foundations and environment; part II Advertising background planning and strategy; Parat III Advertising media
ER  -