TY  - BOOK
AU  - Raza,Ivo
TI  - Heads in beds: hospitality and tourism marketing 
SN  - 0131101005
AV  - TX 911.3.M3 R39H 2005
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - HOSPITALITY INDUSTRY
KW  - MARKETING
KW  - TOURISM
N1  - Includes index; Chapter ONE Hospitality and marketing; Chapter TWO The market; Chapter THREE Products; Chapter FOUR Branding; Chapter FIVE Advertising
ER  -