TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development, and management of Asian brands for the global market 
SN  - 0471835765 (cloth : alk. paper)
AV  - HD69.B7 .T45B 1999
PY  - 1999///
CY  - Singapore, New York
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - CASE STUDIES
KW  - MARKETING
KW  - COMPETITION, INTERNATIONAL
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/onix03/99049104.html
ER  -