TY  - BOOK
AU  - Lamb, Charles W
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Essentials of marketing
SN  - 0324113900
AV  - HF 5415 L35E 2003
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - MARKETING
KW  - MANAGEMENT
N1  - Icludes glassary and index; Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions
ER  -