TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131138650
AV  - HF 5415.122 L68S 2004
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - PROFESSIONS
KW  - MARKETING
KW  - SERVICE INDUSTRIES
N1  - Includes bibliographical references and indexes
ER  -