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Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. [book] by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: SPU Library, Chonburi campus (2)Call number: HF 5823 W44A 2000, ... SPU Library, Khon Kaen campus (1)Call number: HF 5823 W44A 2000.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. [book] by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, 2003
Availability: Items available for loan: SPU Library, Chonburi campus (3)Call number: HF 5821 O38A 2003, ... SPU Library, Khon Kaen campus (1)Call number: HF 5821 O38A 2003.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch [book] by
Edition: Ninth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2012
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5823 B44A 2012. SPU Library, Chonburi campus (1)Call number: HF 5823 B44A 2012.

Advertising promotion : supplemental aspects of integrated marketing communications [book] by
Edition: 5 th ed.
Material type: Text Text; Format: print
Publication details: Fort Worth, TX. : The Dryden Press, 2000
Availability: Items available for loan: SPU Library, Chonburi campus (3)Call number: HF 5823 S54A 2000, ... SPU Library, Khon Kaen campus (2)Call number: HF 5823 S54A 2000, ...

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.,J. Craig Andrews [book] by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, 2013
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.123 S54A 2013.

Balanced scorecard / Nils-Goran Olve and Anna Sjostrand [book] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Capstone Pub, 2006
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 56 O48B 2006.

Business strtaegy and policy : cases by
Edition: 3 rd ed
Material type: Text Text
Publication details: Boston,MA: Houghton Mifflin Company, 1991
Availability: Items available for loan: SPU Library, Chonburi campus (2)Call number: HD 30.28 S64B 1991, ...

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2002
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF5821 A73C 2011.

Contemporary business communication : from thought by
Material type: Text Text
Publication details: New York: Harper Collins Publisher, 1993
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5718 v47c 1993.

Corporate strategy : a resource-based approach by
Material type: Text Text
Publication details: Singapore: Irwin / McGraw-Hill, 1998
Availability: Items available for loan: SPU Library, Chonburi campus (2)Call number: HD 58.9 C64C 1998, ...

Crafting and executing strategy : the quest for competitive advantage concepts and cases / Arthur A. Thompson, Margaret A.Peteraf, A.J. Strickland, John E. Gamble by
Edition: 18th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, 2012
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 30.28 T46C 2012.

Crime and punishment : a history of the criminal justice system / Mitchel P. Roth [book] by
Material type: Text Text; Format: print
Publication details: Australia : Thomson, 2005
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HV 6025 R67C 2005.

DAGMAR : defining advertising goals for measured advertising results / Solomon Dutka [book] by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Lincolnwood, IL. : NTC Business, 1995
Availability: Items available for loan: SPU Library, Chonburi campus (5)Call number: HF 5823 D87D 1995, ...

Estimating market power and strategies / Jeffrey M. Perloff, Larry S. Karp, Amos Golan [book] by
Material type: Text Text; Format: print
Publication details: New York, NY : Cambridge University Press, 2007
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HG 4026 P47E 2007.

Exploring corporate strategy text and cases by
Edition: 3rd ed
Material type: Text Text
Publication details: New York: Prentice - Hall, 1993
Availability: Items available for loan: SPU Library, Chonburi campus (2)Call number: HD 30.28 J63E 1993, ...

Global and transnational business : strategy and management / George Stonehouse ... [et al.] [book] by
Edition: 2 nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester: Wiley, 2004
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 62.4 G56 2004.

Global competitive strategy / Daniel F. Spulber. [book] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : Cambridge University Press, 2007
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 30.28 S68G 2007.

The globalization of tourism and hospitality : a strategic perspective / Tim knowles, Dimitrios Diamantis, Joundallah Bey EI-Mourhabi [book] by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Australia : Thomson, 2004
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: G 155.A1 K56G 2004. SPU Library, Chonburi campus (2)Call number: G 155.A1 K56G 2004, ...

Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack. [book] by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Boston: Prentice Hall, 2012
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.123 C46I 2012.

Managerial economics and business strategy / Michael R. Baye [book] by
Edition: 3 rd ed.
Material type: Text Text; Format: print
Publication details: Boston, Mass.: McGraw-Hill, 2000
Availability: Items available for loan: SPU Library, Chonburi campus (5)Call number: HD 30.22 R39M 2000, ...

Managing crises before they happen : what every ex by
Edition: พิมพ์ครั้งที่ 1
Material type: Text Text
Publication details: New York: AMACOM, 2000
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 49 M57M 2000.

Financial analysis for HR managers : tools for linking HR strategy to business strategy / Steven Director. [book] by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, New Jersey : FT Press, 2013
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5549 D57F 2013.

new maxi marketing by
Edition: พิมพ์ครั้งที่ 1
Material type: Text Text
Publication details: New York: Mc Graw - Hill, 1996
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 0145 R36N 1996.

The portable MBA in strategy / edited by Liam Fahey and Robert M. Randall. by Series: The portable MBA series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2001
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HD 30.28 F33P 2001. SPU Library, Chonburi campus (1)Call number: HD 30.28 F33P 2001.

The practice of making strategy : a step-by-step guide / Fran Ackermann [book] by
Material type: Text Text; Format: print
Publication details: London : Sage, 2005
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 30.28 A34P 2005.

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