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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. [book] by Belch, George E. (George Eugene) Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6 th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 2004 Availability: Items available for loan: SPU Library, Chonburi campus (6)Call number: HF 5823 B44A 2004, ... SPU Library, Khon Kaen campus (1)Call number: HF 5823 B44A 2004. Found in Open Library: Place hold Add to cart (remove)
		Contemporary advertising / William F. Arens. by Arens, William F Series: The McGraw-Hill/Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, 2002 Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5821 .A73C 2002. Found in Open Library: Place hold Add to cart (remove)

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