000 01085pam a2200289 a 4500
005 20170415123327.0
008 090922s1988 nyua b 001 0 eng
020 _a0029353327
020 _z0029353319
049 _bSPU-BK
050 0 0 _aP 91.3
_bW54R 1988
100 1 _aWilliams, Frederick,
_d1933-
_9165232
245 1 0 _aResearch methods and the new media /
_cFrederick Williams, Ronald E. Rice, Everett M. Rogers.
260 _aNew York :
_bFree Press ;
_aLondon :
_bCollier Macmillan,
_c1988
300 _axii, 212 p. :
_bill. ;
_c25 cm.
440 0 _aSeries in communication technology and society
_9165233
449 0 _a110600
500 _aIncludes index.
504 _aBibliography: p. 193-206.
650 0 _aMASS MEDIA
_xRESEARCH
_xMETHODOLOGY.
_952616
650 0 _aMASS MEDIA
_xTECHNOLOGICAL INNOVATIONS.
_984544
700 1 _aRice, Ronald E.
_9165234
700 1 _aRogers, Everett M.
_9136677
942 _cGEN
998 _aNuch 0909
999 _c137309