| 000 | 01826nam a2200385 a 4500 | ||
|---|---|---|---|
| 005 | 20170415123511.0 | ||
| 008 | 130513s2013 caum b a001 0 eng | ||
| 020 |
_a9780495902904 _c420 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415.1265 _bB37S 2013 |
| 100 | 1 |
_aBarker, Melissa S. _9195632 |
|
| 245 | 1 | 0 |
_aSocial media marketing : _ba strategic approach _cMelissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher _h[book] |
| 260 |
_aMason, OH : _bSouth-Western Cengage Learning. _c2013 |
||
| 300 |
_axv, 380 p. : _bill.; _c28 cm. |
||
| 449 | 0 | _aCHON09 | |
| 449 | 0 | _a160100 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to mass communication theory | |
| 505 | 0 | _aThe era of mass society and mass culture | |
| 505 | 0 | _aFrom limited-effects to critical cultural theories : ferment in the field | |
| 505 | 0 | _aMoving beyond limited effects : focus on functionalism and children | |
| 650 | 0 |
_aINTERNET MARKETING _vTEXTBOOKS _9195633 |
|
| 650 | 0 |
_aVIRAL MARKETING _vTXTBOOKS _9195634 |
|
| 700 | 1 | _aBarker, Donald I. | |
| 700 | 1 | 0 |
_aBormann, Nicholas F. _9195635 |
| 700 | 1 | 0 |
_aNeher, Krista E. _9195636 |
| 910 |
_aนานาชาติ _bศูนย์หนังสือม.ธรรมศาสตร์ _c271114 |
||
| 942 | _cGEN | ||
| 998 |
_apim 0513 _bpim 0513 |
||
| 998 | _aniparat 1114 | ||
| 999 | _c163010 | ||