000 | 01715aam a2200301 4500 | ||
---|---|---|---|
999 | _c195714 | ||
003 | SPU | ||
005 | 20240106102152.0 | ||
008 | 200109b xxu||||| |||| 00| 0 eng d | ||
020 |
_a9781292241579 _c1165 |
||
040 | _aSPU | ||
049 | _aSPU_CHN | ||
050 |
_aHF 5415.1265 _bC42D 2019 |
||
100 | 0 |
_988016 _aChaffey, Dave, _d1963- |
|
245 |
_aDigital Marketing: Strategy, Implementation and practice / _cDave Chaffey and Fiona Ellis-Chadwick |
||
250 | _a7th ed. | ||
260 |
_aHarlow : _bPearson, _c2019 |
||
300 |
_aXXX, 545 p. : _bill. ; _c26 cm. |
||
505 | _aPart 1 Digital marketing fundamentals page 2-3 -- Introducing digital marketing page 4-45 -- Online marketplace analysis: micro-environment page 46-90 -- The digital macro-environment page 91-133 -- Part 2 Digital marketing strategy development page 134-135 -- Digital marketing strategy page 136-188 -- Digital media and the marketing mix page 189-232 -- Relationship marketing using digital platforms page 233-281 -- Part 3 Digital marketing: implementation and practice page 282-283 -- Delivering the digital customer experience page 284-351 -- Campaign planning for digital media page 352-395 -- Marketing communications using digital media channels page 396-460 -- Evaluation and improvement of digital channel performance page 461-502 | ||
650 | 0 | 0 |
_946868 _aINTERNET MARKETING |
650 | 0 | 0 |
_986116 _aCONSUMER BEHAVIOR |
650 | 0 | 0 |
_938846 _aDIRECT MARKETING |
650 | 0 | 0 |
_936840 _aSTRATEGIC PLANNING |
650 | 0 | 0 |
_953452 _aELECTRONIC COMMERCE _xMANAGEMENT |
700 |
_9236222 _aEllis-Chadwick, Fiona _eCo-author |
||
850 | _aSPU | ||
942 |
_2lcc _cGEN |
||
998 |
_aarpa 090120 _barpa 090120 |