| 000 | 01600nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20200804140831.0 | ||
| 008 | 200804b th ||||| |||| 00| 0 tha d | ||
| 020 | _a9781138278059 (pbk.) | ||
| 040 |
_aSPU _beng |
||
| 049 | _amain | ||
| 050 |
_aHE 9797.4.E3 _bJ37A 2016 |
||
| 100 | 1 | _aJarach, David. | |
| 245 | 1 | 0 |
_aAirport marketing : _bstrategies to cope with the new millennium environment / _cDavid Jarach. |
| 260 |
_aLondon : _bRoutledge, _c2016 |
||
| 300 |
_a140 pages ; _c23 cm |
||
| 449 | _a110510 | ||
| 505 | 0 | _aThe airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta. | |
| 650 | 0 |
_aAIRPORTS _xECONOMIC ASPECTS _9234385 |
|
| 650 | 0 |
_aAIRPORTS _xMANAGEMENT _987662 |
|
| 650 | 0 |
_aAERONAUTICS, COMMERCIAL _xECONOMIC ASPECTS _9217178 |
|
| 850 | _aSPU | ||
| 910 |
_aคณะบริหารธุรกิจ MBA อ.รังสีจันท์ สุวรรณสทิศกร งาน SPU Book Fair 2019 _bร้าน Booknet _c300720 _pF068085 |
||
| 942 |
_2lcc _cGEN |
||
| 998 |
_aJirawan 0820 _bJirawan 0820 |
||
| 999 | _c198459 | ||