000 | 00979nam a22002897a 4500 | ||
---|---|---|---|
003 | SPU | ||
005 | 20221126162703.0 | ||
008 | 221126s2015 enk eng | ||
020 | _a9781292016788 | ||
040 | _aSPU | ||
049 | _amain | ||
050 | 0 | 0 |
_aHF 5415 _bA75M 2015 |
100 | 0 |
_aArmstrong, Gary _996294 |
|
245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
250 | _a12th Edition | ||
260 |
_aBoston : _bPearson, _c2015 |
||
300 |
_a672 pages : _billustrations ; _c28 cm. |
||
449 | 0 | _a110241 | |
504 | _aIncludes appendix, glossary and index | ||
505 | 0 | _adefining marketing and the marketing process -- understanding the marketplace and customer value -- designing a customer value-driven marketing strategy and marketing mix | |
650 | 0 |
_aMARKETING _934000 |
|
700 | 0 |
_aKotler, Philip _9114321 |
|
850 | _aSPU | ||
910 |
_aบริจาค _c210922 _pF068813 |
||
942 |
_cGEN _2lcc |
||
998 |
_ajirawan 1122 _bjirawan 1122 |
||
999 | _c206996 |