| 000 | 01224nmm a22003257a 4500 | ||
|---|---|---|---|
| 003 | SPU | ||
| 005 | 20240723105653.0 | ||
| 008 | 240613s2022||||enk o ||1 0|eng|d | ||
| 020 | _a9781108881920 | ||
| 040 | _aSPU | ||
| 049 | _amain | ||
| 050 | 0 | 0 |
_aLB 2342.82 _bA22 2022 |
| 245 | 0 | 0 |
_aAcademic brands : _bdistinction in global higher education / _cedited by Mario Biagioli, Madhavi Sunder |
| 260 |
_aCambridge, United Kingdom ; _aNew York, NY, USA : _bCambridge University Press, _c2022 |
||
| 300 | _aonline resource | ||
| 449 | _a160230 | ||
| 505 | _aPart IAre Academic Brands Distinctive? -- Part IILocal and Global Dimensions -- Part IIIConflicted Interests, Haunting Associations -- | ||
| 650 | 0 |
_aUNIVERSITIES AND COLLEGES _xMARKETING _9257991 |
|
| 650 | 0 |
_aEDUCATION, HIGHER _xMARKETING _9257992 |
|
| 650 | 0 |
_aTRADEMARKS _940954 |
|
| 650 | 0 |
_aBRANDING (MARKETING) _9160068 |
|
| 655 | 4 |
_aElectronic books _9142883 |
|
| 700 |
_aBiagioli, Mario, _d1955- _eeditor _9257993 |
||
| 700 |
_aSunder, Madhavi _eeditor _9257994 |
||
| 850 | _aSPU | ||
| 856 | _uhttps://doi.org/10.1017/9781108881920 | ||
| 910 |
_aLibrary _bCambridge University Press _c130624 _pEB000649 |
||
| 942 |
_2lcc _cEBK |
||
| 998 | _ajirawan 0624 | ||
| 999 | _c214510 | ||