| 000 | 00834nam0a22002410004500 | ||
|---|---|---|---|
| 005 | 20170210192038.0 | ||
| 020 | _a0538870117 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415 _bL35M 1998 |
| 100 | 1 |
_aLamb, Charles W _969964 |
|
| 245 | 1 | 0 |
_aMarketing _h[book] |
| 250 | _a4th ed. | ||
| 260 |
_aCincinnati, Ohio: _bSouth - Western Publishing Co., _c1998 |
||
| 300 | _axvii, 693 p.,ill.(some col.) ; 28 cm +1 computer laser disk | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _934000 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 |
_aHair, Joseph F _969965 |
|
| 700 | 1 |
_aMcDaniel, Carl D _970221 |
|
| 942 | _cGEN | ||
| 999 | _c68090 | ||