| 000 | 01531cam a22003494a 4500 | ||
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| 005 | 20170210193017.0 | ||
| 008 | 041006s2002 mau b 001 0 eng | ||
| 010 | _a 2001039445 | ||
| 020 |
_a1578516005 (alk. paper) _c1250 Bht. |
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| 035 | _a12455554 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF5415 _bK67M 2002 |
| 100 | 1 |
_aKotler, Philip. _9114321 |
|
| 245 | 1 | 0 |
_aMarketing moves : _ba new approach to profits, growth, and renewal / _cPhilip Kotler, Dipak C. Jain, Suvit Maesincee. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _c2002. |
||
| 300 |
_axii, 193 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 167-180) and index. | ||
| 650 | 0 |
_aMARKETING. _934000 |
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| 650 | 0 |
_aTELEMARKETING. _951316 |
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| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934112 |
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| 700 | 1 |
_aJain, D. _q(Dipak) _987815 |
|
| 700 | 0 |
_aSuvit Maesincee, _d1961- _987816 |
|
| 942 | _cGEN | ||
| 998 | _aNuch 061004 | ||
| 999 | _c74271 | ||