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Kotler, Philip

Principles of marketing / [book] Philip Kotler - 7 th ed - Upper Sddle River : Pearson Education , 2006 - xx, 611 P.(A-33 p.),(R-28 p.),(C-3 p.),(G-10 p.),(I-20 p.) : Col. ill ; 28 cm.

ISBN: 0131968793

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 / K67P