Essentials of entrepreneurship and small business management /
Zimmerer, Thomas.
Essentials of entrepreneurship and small business management / [book] Thomas W. Zimmerer, Norman M. Scarborough. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2005 - xiv, 578 p ; 28 cm.
Includes index
The challenge of entrepreneurship--Building the business plan : beginning considerations--Building the business plan : marketing considerations--Building the business plan : financial considerations--Puting the plan to work : building a competitive edge
0131440292 577 Bht 0131918567 577 Bht
SMALL BUSINESS--MANAGEMENT.
NEW BUSINESS ENTERPRISES--MANAGEMENT.
HD 62.7 / Z55E 2005
Essentials of entrepreneurship and small business management / [book] Thomas W. Zimmerer, Norman M. Scarborough. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2005 - xiv, 578 p ; 28 cm.
Includes index
The challenge of entrepreneurship--Building the business plan : beginning considerations--Building the business plan : marketing considerations--Building the business plan : financial considerations--Puting the plan to work : building a competitive edge
0131440292 577 Bht 0131918567 577 Bht
SMALL BUSINESS--MANAGEMENT.
NEW BUSINESS ENTERPRISES--MANAGEMENT.
HD 62.7 / Z55E 2005