Normal view MARC view ISBD view

Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2004. - xxix, 527 p. : col. ill. ; 21 cm.

Includes bibliographical references (p. 497-507) and indexes.

ISBN: 0131009524

Subjects--Topical Terms:
SELLING.

LC Class. No.: HF5438.25 / .M36M 2004