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Rosenbloom, Bert.

Marketing channels : a management view / [book] Bert Rosenbloom - 7th ed. - Mason, Ohio : Thomson/South-Western, 2004. - xx, 649 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0324186932 900

Subjects--Topical Terms:
MARKETING CHANNELS.
MARKETING CHANNELS--MANAGEMENT.

LC Class. No.: HF 5415.129 / R67M 2004