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Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : Irwin/McGraw-Hill, 2003 - xxvi, 582 p - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references

ISBN: 0071233172 582 Bht. 0072410647

Subjects--Topical Terms:
CONSUMER BEHAVIOR.
MARKETING.

LC Class. No.: HF 5415.3 / P47C 2003