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Kerin, Roger A.

Marketing : the core / [book] Roger A. Kerin - 2 nd ed - Boston : McGraw-Hill/Irwin, 2007 - xxxiii, 424 P. : Col.ill ; 26 cm.+1 CD-ROM

ISBN: 0071106863

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 / K47M 2007