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Clow, Kenneth E.

Integrated advertising promotion&marketing communications / [book] Kenneth E. Clow - Upper Saddle River, NJ. : Pearson, 2002 - xxvi, 638 p. : ill. ; 25 cm.+ 1 CD-ROM

Includes index

Introduction and social issues The integrated communications foundation Advertising

ISBN: 0130175781 638 Bht

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
ADVERTISING

LC Class. No.: HF 5415.123 / C56I 2002