Normal view MARC view ISBD view

Kinnear, Thomas C., 1943-

Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt. - 2nd ed. - Glenview, Ill. : Scott, Foresman, 1986 - xx, 759, 75 p. : col. ill. ; 24 cm. - Scott, Foresman series in marketing. .

Includes bibliographies and indexes.

ISBN: 0673182134

Subjects--Topical Terms:
MARKETING.

LC Class. No.: HF 5415 / .K56P 1986