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Miller, Robert B. (Robert Bruce), 1931-

The 5 paths to persuasion : the art of selling your message [book] Five paths to persuasion - New York : Warner Business Books, 2004 - xiv, 240 p. ; 23 cm.

Includes index

A New framework for understanding persuasion The five styles of decision making-and how to influence each The pragmatics of persuasion

ISBN: 0446532398 782 Bht

Subjects--Topical Terms:
COMMUNICATION IN MANAGEMENT
PERSUASION (PSYCHOLOGY)
INFLUENCE (PSYCHOLOGY)

LC Class. No.: HD 30.3 / M54F 2007