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Wells, William, 1926-

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1992. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 0130162051

Subjects--Topical Terms:
ADVERTISING.

LC Class. No.: HF 5823 / W44A 1992