Advertising :
Wells, William, 1926-
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1992. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0130162051
ADVERTISING.
HF 5823 / W44A 1992
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1992. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0130162051
ADVERTISING.
HF 5823 / W44A 1992