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Ferrell, O. C.

Marketing strategy / [book] O C Ferrell; Michael D Hartline - 4th ed. - Mason : Thomson/South-Western, 2008 - xxii, 717 p. : ill ; 25 cm.

Marketing in today's economy Strategic marketing planning Marketing ethics and social responsibility in strategic planning

ISBN: 9780324544268

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF 5415.13 / F47M 2008