Marketing strategy /
Ferrell, O. C.
Marketing strategy / [book] O C Ferrell; Michael D Hartline - 4th ed. - Mason : Thomson/South-Western, 2008 - xxii, 717 p. : ill ; 25 cm.
Marketing in today's economy Strategic marketing planning Marketing ethics and social responsibility in strategic planning
9780324544268
MARKETING
MARKETING--MANAGEMENT
HF 5415.13 / F47M 2008
Marketing strategy / [book] O C Ferrell; Michael D Hartline - 4th ed. - Mason : Thomson/South-Western, 2008 - xxii, 717 p. : ill ; 25 cm.
Marketing in today's economy Strategic marketing planning Marketing ethics and social responsibility in strategic planning
9780324544268
MARKETING
MARKETING--MANAGEMENT
HF 5415.13 / F47M 2008