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Martin, Roger

The design of business : why design thinking is the next competitive advantage / [book] Roger Martin - Boston, Mass. : Harvard Business Press, 2009 - xiii, 191 p. : ill. ; 22 cm.

Includes bibliographical references and index

The Knowledge Funnel The Reliability Bias Design Thinking Transforming the Corporation The Balancing Act World-Class Explorers Getting Personal

ISBN: 9781422177808 (hbk. : alk. paper)

Subjects--Topical Terms:
CREATIVE ABILITY IN BUSINESS
LATERAL THINKING
CREATIVE THINKING
KNOWLEDGE MANAGEMENT
MANGEMENT

LC Class. No.: HD 53 / M37D 2009