Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) /
Kerpen, Dave
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / [book] Dave Kerpen - New York : McGraw-Hill, 2011 - x, 260 p. ill ; 23 cm.
Includes bibliographical references and index
Listen first, and never stop listening Way beyond "women 25 to 54" : define your target audience better than ever Think and act like your consumer
9780071762342 515 Bht.
INTERNET MARKETING
ONLINE SOCIAL NETWORKS
SOCIAL MEDIA--ECONOMIC ASPECTS
CUSTOMER RELATIONS
BRANDING (MARKETING)
HF 5415.1265 / K47L 2011
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / [book] Dave Kerpen - New York : McGraw-Hill, 2011 - x, 260 p. ill ; 23 cm.
Includes bibliographical references and index
Listen first, and never stop listening Way beyond "women 25 to 54" : define your target audience better than ever Think and act like your consumer
9780071762342 515 Bht.
INTERNET MARKETING
ONLINE SOCIAL NETWORKS
SOCIAL MEDIA--ECONOMIC ASPECTS
CUSTOMER RELATIONS
BRANDING (MARKETING)
HF 5415.1265 / K47L 2011