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Oldroyd, Michael

Marketing environment, 2006-2007 / [book] Michael Oldroyd - Amsterdam ; Boston : Elsevier, 2006 - xiii, 345 p. : ill. ; 30 cm.

Includes bibliographical references and index

1.The nature of the organization and the impact of its environment 2.The micro-environment 3.Analysis of the competitive environment

ISBN: 9780750680066 1090 Bht.

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING

LC Class. No.: HF 5415 / O42M 2006