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East, Robert

Consumer behaviour: Applications in marketing / Robert East - Thousand Oaks, CA : Sage, 2017 - xii, 350 p. : ill., 24 cm

ISBN: 9781473919501

Subjects--Topical Terms:
CONSUMER BEHAVIOR--PSYCHOLOGICAL ASPECTS
CONSUMERS' PREFERENCES
MARKETING

LC Class. No.: HF 5415.32 / E27C 2017