Consumer behaviour: Applications in marketing /
East, Robert
Consumer behaviour: Applications in marketing / Robert East - Thousand Oaks, CA : Sage, 2017 - xii, 350 p. : ill., 24 cm
9781473919501
CONSUMER BEHAVIOR--PSYCHOLOGICAL ASPECTS
CONSUMERS' PREFERENCES
MARKETING
HF 5415.32 / E27C 2017
Consumer behaviour: Applications in marketing / Robert East - Thousand Oaks, CA : Sage, 2017 - xii, 350 p. : ill., 24 cm
9781473919501
CONSUMER BEHAVIOR--PSYCHOLOGICAL ASPECTS
CONSUMERS' PREFERENCES
MARKETING
HF 5415.32 / E27C 2017