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Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell - 4th ed. - Los Angeles : Sage, 2017 - xvii, 391 pages ; 26 cm

Includes bibliographical references and index.

Fundamentals of Business-to-Business Marketing Business-to-Business Marketing Analysis and Strategy Communicating and Interacting with Customers Managing Marketing Processes

ISBN: 9781473973442

LCCN: 2016955262

Subjects--Topical Terms:
INDUSTRIAL MARKETING

LC Class. No.: HF 5415.1263 / B73B 2017