Management and creativity : from creative industries to creative management /
Bilton, Chris
Management and creativity : from creative industries to creative management / Chris Bilton - Malden, MA : Blackwell Pub., 2007 - xxiii, 190 pages ; 25 cm.
Includes bibliographical references (p. [176]-185) and index
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
9781405119955
MANAGEMENT
CREATIVE ABILITY IN BUSINESS
HD 31 / B54M 2007
Management and creativity : from creative industries to creative management / Chris Bilton - Malden, MA : Blackwell Pub., 2007 - xxiii, 190 pages ; 25 cm.
Includes bibliographical references (p. [176]-185) and index
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
9781405119955
MANAGEMENT
CREATIVE ABILITY IN BUSINESS
HD 31 / B54M 2007