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David L. Loudon

Consumer behavior : concepts and applications - 4th ed. - New York: McGraw-Hill, 1993 - xxiii, 785 p

Includes notes and index

ISBN: 0070387672

Subjects--Topical Terms:
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR--CASE STUDIES--UNITED STATES

LC Class. No.: HF 5415.32 / L68C 1993