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Schiffman, Leon G.

Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1994 - xix, 684 p. ; 25 cm.

Includes appendix glossary and index

ISBN: 0136690033

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF 5415.32 / S34C 1994