Advertising communications and promotion managemen
Rossiter, John R
Advertising communications and promotion managemen - 2 nd ed - Singapore: Irwin / McGraw-Hill, 1998 - xvi, 640 p.,ill ; 26 cm
Includes bibliographical references and index
0071155147
ADVERTISING
COMMUNICATION IN MAKETING
HF 5821 / R67A 1998
Advertising communications and promotion managemen - 2 nd ed - Singapore: Irwin / McGraw-Hill, 1998 - xvi, 640 p.,ill ; 26 cm
Includes bibliographical references and index
0071155147
ADVERTISING
COMMUNICATION IN MAKETING
HF 5821 / R67A 1998