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Rossiter, John R

Advertising communications and promotion managemen - 2 nd ed - Singapore: Irwin / McGraw-Hill, 1998 - xvi, 640 p.,ill ; 26 cm

Includes bibliographical references and index

ISBN: 0071155147

Subjects--Topical Terms:
ADVERTISING
COMMUNICATION IN MAKETING

LC Class. No.: HF 5821 / R67A 1998