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Kotler, Philip

Principles of marketing / [book] Philip Kotler, Gary Armstrong. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, 2001 - xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)

Includes bibliographical references and indexes.

ISBN: 0130283290 0130263125 (hardcover)

Subjects--Topical Terms:
MARKETING.

LC Class. No.: HF 5415 / K67P 2001