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Anderson, James C

Business market management : uderstanding, creatin - Upper Saddle River, N.J.: Prentice - Hall, 1999 - xvii, 430 p.,24 cm

Inculdes bibliographhical references and index

ISBN: 0135226570

Subjects--Topical Terms:
INDUSTRIAL MARKETING

LC Class. No.: HF 5415.1263 / A52B 1999