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Pelton, Lou E

Marketing channels : A relationship management app / Lou E Pelton - พิมพ์ครั้งที่ 1 - Boston : Irwin / McGraw-Hill, 1997 - XXII, 728 p. ; 23 cm.

Includes index

ISBN: 025617802X

Subjects--Topical Terms:
MARKETING CHANNELS
RELATIONSHIP MARKETING

LC Class. No.: HF 5415.129 / P44M 1997