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Schiffman, Leon G

Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed. - Upper Saddle River, N.J. : Prentice - Hall, 1997 - xv, 672 p ; 26 cm

Includes bibliographical references and indexes.

ISBN: 013719501x 0133729885

Subjects--Topical Terms:
CONSUMER BEHAVIOR.
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF 5415.32 / S34C 1997