Consumer behavior /
Schiffman, Leon G
Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed. - Upper Saddle River, N.J. : Prentice - Hall, 1997 - xv, 672 p ; 26 cm
Includes bibliographical references and indexes.
013719501x 0133729885
CONSUMER BEHAVIOR.
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S34C 1997
Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 6th ed. - Upper Saddle River, N.J. : Prentice - Hall, 1997 - xv, 672 p ; 26 cm
Includes bibliographical references and indexes.
013719501x 0133729885
CONSUMER BEHAVIOR.
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S34C 1997