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Perreault, william D.Jr.

marketing game ! with student CD-ROM [book] - 3 rd ed. - Singapore: Mc Graw-Hill Higher Education, 2002 - xviii, 100 P.,ill ; 28 cm + 1 CD-ROM

Includes index

ISBN: 0071203982

Subjects--Topical Terms:
MARKETING--DECISION MAKING
MANAGEMENT GAMES

LC Class. No.: HF 5415.135 / M37M 2002