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Kotler, Philip.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. - New York : Free Press, 1999. - xiv, 257 p. : ill. ; 25 cm.

Includes bibliographical references (p. 229-233) and indexes.

ISBN: 0684850338

Subjects--Topical Terms:
MARKETING--MANAGEMENT.

LC Class. No.: HF5415.13 / K67K 1999