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Wells, William, 1926-

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxxii, 599 p. : col. ill. ; 28 cm.

Includes appendix glossary and index

Part I Advertising foundations and environment part II Advertising background planning and strategy Parat III Advertising media

ISBN: 0131202065 840 Bht.

Subjects--Topical Terms:
ADVERTISING.

LC Class. No.: HF 5823 / W44A 2003