Advertising :
Wells, William, 1926-
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxxii, 599 p. : col. ill. ; 28 cm.
Includes appendix glossary and index
Part I Advertising foundations and environment part II Advertising background planning and strategy Parat III Advertising media
0131202065 840 Bht.
ADVERTISING.
HF 5823 / W44A 2003
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxxii, 599 p. : col. ill. ; 28 cm.
Includes appendix glossary and index
Part I Advertising foundations and environment part II Advertising background planning and strategy Parat III Advertising media
0131202065 840 Bht.
ADVERTISING.
HF 5823 / W44A 2003