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Van der Wagen, Lynn.

Event management : for tourism, cultural, business, and sporting events / Lynn Van Der Wagen, Brenda R. Carlos - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xi, 296 p. : ill

Includes appendix bibliographical and index

Introduction to event management--Concept and design--Feasibility--Legal compliance--Marketing--Promotion--Financial management--Risk management--Planning

ISBN: 0131149385 2460 Bht

Subjects--Topical Terms:
SPECIAL EVENTS--PLANNING.
SPECIAL EVENTS--MANAGEMENT.

LC Class. No.: GT 3403 / V36E 2005