กลยุทธ์สื่อสารการตลาด = (Record no. 104390)
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000 -LEADER | |
---|---|
fixed length control field | 01527nam a22003615 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SPU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201016114213.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 061002s2548 th tha |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 974936032X |
Terms of availability | 190 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | SPU_CHN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.123 |
Item number | ช592ก 2548 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | ชื่นจิตต์ แจ้งเจนกิจ |
9 (RLIN) | 1105 |
245 10 - TITLE STATEMENT | |
Title | กลยุทธ์สื่อสารการตลาด = |
Remainder of title | IMC & marketing communication / |
Statement of responsibility, etc. | ชื่นจิตต์ แจ้งเจนกิจ |
250 ## - EDITION STATEMENT | |
Edition statement | พิมพ์ครั้งที่ 5. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | กรุงเทพฯ : |
Name of publisher, distributor, etc. | พิฆเณศพริ้นติ้ง, |
Date of publication, distribution, etc. | 2548 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 224 หน้า ; |
Dimensions | 21 ซม. |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | บรรณานุกรม |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | กลยุทธ์การโฆษณา |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | กลยุทธ์การส่งเสริมการขาย |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | กลยุทธ์การขายโดยบุคคล |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 182841 |
Topical term or geographic name entry element | การสื่อสารทางการตลาด |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | การตลาด |
9 (RLIN) | 1106 |
850 ## - HOLDING INSTITUTION | |
Holding institution | SPU |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บรรณารักษ์ |
Publisher | ยูเรก้า |
Accession date | 170206 |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บัณฑิตวิทยาลัย |
Publisher | พิฆเณศพริ้นติ้ง |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
Source of classification or shelving scheme | Library of Congress Classification |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | Niparat 0906 |
ผู้วิเคราะห์รายการ | Viparat 1006 |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | took 0408 |
ผู้วิเคราะห์รายการ | took 0408 |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | Nuch 0508 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 04/04/2008 | 190.00 | HF 5415.123 ช592ก 2548 | AG003320 | 02/06/2014 | ฉ.5 | 10/02/2017 | General Book | ||||
Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 17/11/2006 | 190.00 | HF 5415.123 ช592ก 2548 | A051626 | 15/03/2019 | 10/02/2017 | General Book | |||||
General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/03/2007 | 190.00 | HF 5415.123 ช592ก 2548 | A052728 | 25/07/2013 | ฉ.2 | 10/02/2017 | General Book | |||||
Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/03/2007 | 190.00 | HF 5415.123 ช592ก 2548 | A052729 | 02/09/2017 | ฉ.3 | 10/02/2017 | General Book | ||||
Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/03/2007 | 190.00 | HF 5415.123 ช592ก 2548 | A052730 | 22/10/2020 | ฉ.4 | 10/02/2017 | General Book |