กลยุทธ์สื่อสารการตลาด = (Record no. 104390)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01527nam a22003615 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201016114213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061002s2548 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 974936032X |
| Terms of availability | 190 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | ช592ก 2548 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ชื่นจิตต์ แจ้งเจนกิจ |
| 9 (RLIN) | 1105 |
| 245 10 - TITLE STATEMENT | |
| Title | กลยุทธ์สื่อสารการตลาด = |
| Remainder of title | IMC & marketing communication / |
| Statement of responsibility, etc. | ชื่นจิตต์ แจ้งเจนกิจ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 5. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | พิฆเณศพริ้นติ้ง, |
| Date of publication, distribution, etc. | 2548 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 หน้า ; |
| Dimensions | 21 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์การโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์การส่งเสริมการขาย |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กลยุทธ์การขายโดยบุคคล |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | ยูเรก้า |
| Accession date | 170206 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิตวิทยาลัย |
| Publisher | พิฆเณศพริ้นติ้ง |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Niparat 0906 |
| ผู้วิเคราะห์รายการ | Viparat 1006 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0408 |
| ผู้วิเคราะห์รายการ | took 0408 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 0508 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 04/04/2008 | 190.00 | HF 5415.123 ช592ก 2548 | AG003320 | 02/06/2014 | ฉ.5 | 10/02/2017 | General Book | ||||
| Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 17/11/2006 | 190.00 | HF 5415.123 ช592ก 2548 | A051626 | 15/03/2019 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/03/2007 | 190.00 | HF 5415.123 ช592ก 2548 | A052728 | 25/07/2013 | ฉ.2 | 10/02/2017 | General Book | |||||
| Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/03/2007 | 190.00 | HF 5415.123 ช592ก 2548 | A052729 | 02/09/2017 | ฉ.3 | 10/02/2017 | General Book | ||||
| Library of Congress Classification | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 20/03/2007 | 190.00 | HF 5415.123 ช592ก 2548 | A052730 | 22/10/2020 | ฉ.4 | 10/02/2017 | General Book |